| | In chapter 10, the authors provided examples of what not to do. Honesty is the most important ingredient. Fictional characters, Persuasive marketing messages should not be included in a blog. We don’t want the customers view the blog as another traditional advertising media which are “made by extremely smart people trying to manipulate the consumer into behaving a certain way, for the selfish benefit.” Company blogs should be built upon trust and truth. More importantly the blogosphere supports those who listen and change. if you are doing it wrong, the audience will tell you how to do it right and if you listen, your blog will probably accomplish the original goals. Silence can cause major damage to the company to. Never ignore “legitimate complaints and concerns”. Always stay connected and interact with the market on time. Chapter 11 offers tips and suggestions on how to blog the right way. It dedicated to help people understand the key elements of blogging. It also contains many little details on how to build and improve your blog. Chapter 12 tells us what we should be careful “not to get dooced.” “ Mark Jen lasted just two weeks as a Google employee. His blogging pushed Google’s corporate culture too hard and they sacked him for it.” One of the danger zones is not matching up with the companies PR image. |
| | Posted 5/23/2007 9:17 AM - 195 Views - 0 eProps - 0 comments
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