| | In this part of reading. Scoble and Israel discussed about the lack of trust we have in PR consultants. How they help companies to deceive the public and how they’re ranked lower than lawyers when it comes down to credibility. Bloggers are trustworthier than PR professionals. Compare it with a press release, which is often formally written and edited, blogs provide you with a casual form of discussion. Blogs reveal real people’s experiences on using real products, share the issues of real problems and get actual customers to inform the company on what they want in the product. The customers often have better ideas than the company’s marketing teams. Blogs let the company listen and discuss with these people in order to gain or retain customers. Press releases try to persuade by boasting or sugarcoating. Blogs are credible, press releases are not. The book also provided a few examples of how blogging helped many companies to succeed. Although I agree with Scoble and Israel that PR consultants aren’t the best sources for the whole truth, I also think that we can’t automatically trust all bloggers. Not all bloggers are truthful or have good intentions. I think the information provided by a blog is only trustworthy and credible when large amounts of bloggers state similar opinions on same issues. We should always judge the material before trusting it. |
| | Posted 5/23/2007 9:16 AM - 207 Views - 0 eProps - 0 comments
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