| | The Naked Conversation starts with a foreword from Tom Peters to show why blogging is an efficient way for businesses to communicate with customers. The authors showed examples of how blogging has helped Microsoft in a variety of ways. The book states that the general public is beginning to reject traditional marketing media. Commercials, press conferences, press releases are all being replaced by the idea of an ongoing conversation with a company’s customer base. Rather than telling the public how something is. businesses are beginning to realize the public wants the truth.People do not trust companies, and even children understand that commercials are mostly over-exaggerated lies. Blogging is the next big thing!
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| | Posted 5/23/2007 9:13 AM - 130 Views - 0 eProps - 0 comments
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